Tide To Clean Washing Machines Too

The biggest brand in the detergent business can now clean the washing machine, not just the laundry. P&G has rolled out Tide Washing Machine Cleaner, a product specifically designed to help remove and dissolve odor-causing residues from laundry soils, detergent residue and water hardness minerals that may build up in high efficiency (HE) washing machines over time.

“As purchases of HE washing machines rise, we’ve seen an increase in the number of consumer complaints about malodor problems. There is a misconception that the detergent isn’t doing its job or that the machine is faulty—which isn’t the case,” said Alejandro Bethlen, Tide brand manager. “These machines operate differently and require proper usage and care. We developed Tide Washing Machine Cleaner to help prevent laundry problems from occurring.”

Tide Washing Machine Cleaner ($6.99 for a 3-carton use package) uses an oxygenated bleach system to fight odor-causing residues while surface active ingredients help to penetrate and lift away residues and deposits from the washer—leaving behind a clean, fresh scent.

It is also safe for traditional washers, according to P&G.