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June 7, 2005
By: TOM BRANNA
Editor
Procter & Gamble Co. will shut down its online customized cosmetics business at the end of the month, the company announced on its website. The Cincinnati-based consumer-products maker started its online cosmetics business, Reflect.com, as a way to sell directly to consumers rather than through retailers’ websites and to customize the product’s color, packaging and other features to a consumer’s specifications.According to spokeswoman Cheryl Hudgins, the experiment was a learning experience for P&G, which will now apply some of the same techniques to its beauty-care brands. Those brands include Olay skin cream and Cover Girl cosmetics.Procter & Gamble Confirms Prior Earnings Guidance for Fourth Quarter and Fiscal Year 2004/05The Procter & Gamble Company confirmed previously announced earnings guidance for the April to June quarter and fiscal year 2004/05. The company continues to expect diluted net earnings per share of $0.54 to $0.55 for the quarter and $2.64 to $2.65 for the fiscal year. The company also confirmed it expects total sales growth for the quarter and the fiscal year to be in the high single-digit range.
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