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Repackages other nail coats and GelColor shades.
August 24, 2020
By: Happi Staff
OPI, the professional nail brand, has released GelColor Stay Strong Base Coat for professional color that lasts. The new formula offers over 21 days of GelColor with high-gloss shine and durability. Stay Strong Base Coat is infused with a calcium and a vitamin complex that enhances natural nail strength by 61% while improving natural nail flexibility. Additionally, a proprietary blend of solvent and gel in the formula offers a balance between long wear and easy soak-off removal. “GelColor has become the go-to OPI formula thanks to long-lasting iconic color, high-shine finish, and easy removal,” said OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “Women want manicures and pedicures that can keep up with their busy lives, from work to motherhood and everything in between. The new GelColor lineup offers on-trend color, matched with the proven performance that OPI has been delivering for more than 30 years.” GelColor Stay Strong Base Coat, Stay Classic Base Coat, Stay Shiny Top Coat, and all GelColor shades also feature new user-friendly packaging. Textured white caps provide added grip, and color-matched bottles allow for quick visual access. The updated GelColor lineup includes more than 200 GelColor shades and 100 different effects with five new collections and 50 shades launching each year. These products join the existing GelColor Strengthen Base Coat, Chrome Effects No-Cleanse Top Coat, and Matte Top Coat. GelColor Stay Strong Base Coat and repackaged Stay Classic Base Coat, Stay Shiny Top Coat, and GelColor shades are available now. GelColor is an in-salon professional service only.
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