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Supports independent beauty brands.
August 15, 2019
By: Croda International
Croda International Plc, the name behind high performance ingredients and technologies for Personal Care, is harnessing its technical expertise, global reach and comprehensive knowledge of the beauty industry to support and help propel independent beauty brands to achieve their goals. From exceptional ingredient performance and claims validation, to quality manufacturing and consistent supply, Croda is committed to adopting a flexible and agile structure. By using this approach, Croda strives to help independent beauty brands and enable them to anticipate and meet the ever-changing demands of their customers. Many global independent beauty brands have embraced Croda and its broad portfolio of brands and range of active ingredients with substantiated efficacy. For instance, the brand's award-winning Matrixyl answers consumer needs and manufacturers' desire for innovation through its portfolio of anti-ageing active ingredient-based products. Additionally, Croda’s botanical extraction specialist brand, Crodarom, utilizes its production capabilities and various eco-designed plant extraction technologies to obtain the best of the plant and supply a comprehensive selection of ingredients. To engage with and support indie beauty brands in all aspects of their businesses, Croda will be uncovering insights on how independent beauty brands can enhance their current activities and best tackle sustainability at the first UpLink Live, taking place 21-22 August 2019. The event will build on the success of Indie Beauty Expo (IBE)in New York, by connecting beauty entrepreneurs with qualified solution providers. “The multi-billion dollar beauty industry is moving rapidly towards sustainability and it all starts with ingredients. Global industry leader, Croda, an Uplink Verified Vendor and Uplink Live Exhibitor, is on the forefront of this movement, enabling brands to find better-made ingredients to formulate with,” expressed Jillian Wright, co-founder, Indie Beauty Expo. “Croda, by way of exhibiting, is showing their dedication to the indie beauty sector by promoting sustainability and offering its technical and regulatory expertise, industry knowledge and global reach in the beauty industry to independent beauty brands—but providing excellent customer service the larger beauty conglomerates are used to. We are proud to have Croda at our inaugural Uplink Live,” enthused Wright. Visit Croda at the first UpLink Live at booth U404 between 21-22 August 2019. For more information, visit www.crodapersonalcare.com/indiesevents
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