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Anti-marks deodorants and antiperspirants are out now.
December 1, 2016
By: Christine Esposito
Editor-in-Chief
A an advanced, proprietary “anti-marks” formulation at Unilever– currently available in nearly 40 global markets and now available in the US – will be featured in Dry Spray format across five key brands: Degree Men, Degree Women, Dove, Dove Men+Care and Axe. It aims to fight underarm stains and yellowing on clothes. “As the global deodorants and antiperspirants leader, we're constantly talking with consumers about their personal care needs and know that yellow stains and white marks on clothes are among the top unmet category needs,” said Matthew McCarthy, Unilever senior director of deodorants and men's grooming. “People are tired of unintentionally ruining their favorite white t-shirts or leaving behind embarrassing marks in the dressing room. We're proud and excited to deliver this innovation to the marketplace and provide a real solution for shoppers.”
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