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Olive & June Celebrates Mermaidcore with Electric Eels Collection

After selling out in 24 hours, the most requested shade, Pink Goldfish, returns alongside a new family of colorful, sparkly cousins.

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By: Lianna Albrizio

Associate Editor

With the release of The Little Mermaid, consumers are keen on the mermaidcore look and beauty brands are leveraging the power of the sea with mermaid-inspired looks from hair to nails.
 
Color cosmetics brand Olive & June has brought back its twice-sold out Rainbow Goldfish Collection with the introduction to its Electric Eels Collection, launching today.

Baby Starfish, $9.
 
After selling out in 24 hours, the most requested hue, Pink Goldfish, retuns alongside a new family of colorful, sparkly cousins. The sold-out consumer-favorite shade made collectors status last summer and now includes four additional iridescent colors. 

Olive & June Electric Eels Collection

The brand’s four new polishes can be worn alone or as a topper over a favorite shade:
 
That’s Amoray, a hot pink iridescent; Candy Coral, a coral iridescent; Friend or Anenome?, a lavender iridescent; and Whale of a Time, an azure iridescent.
 
Back for a limited time is the Rainbow Goldfish Collection with Baby Starfish, a coral iridescent; Mermaid Hair, a purple iridescent; That’s so Ursula, a blue iridescent; My Little Seapony, a turquoise iridescent; Shellphone bling, a green iridescent; and Pink Goldfish, a pink iridescent.
 
Individual polishes retail for $9; the Electric Eels Collection is $20 for the set; the Rainbow Goldfish Collection is $30 for the set; and The Undersea Party Set (Electric Eels + Rainbow Goldfish Collection) is $50 at oliveandjune.com.
 

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