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Luxury brand rolls out new AI technology from Perfect Corp in connection with launch of V-Firm skincare treatments.
January 23, 2023
By: Christine Esposito
Editor-in-Chief
In coordination with the recent launch of its V-Firm skin care trio, Valmont consumers can experience a new online shopping tool that is both personalized and interactive. The luxury brand worked with Perfect Corp to launch the new AI tool that enables consumers in more than 50 countries to obtain a detailed skin analysis and a personalized beauty routine. The skin analysis tool uses the latest advancements in deep learning to offer visitors a highly-precise analysis, giving users a unique skin score across five distinct indicators: firmness, wrinkles, radiance, fatigue and hydration. “Consumers of luxury cosmetics are extremely savvy and demanding. The integration of this diagnostics offers them a mean to ensure consumers will buy the best solution for their specific needs when they buy online and moving forward assist our beauty advisors to be more effective in providing adequate recommendations. The professionalism and experience of Perfect Corp is a real asset for Valmont to demonstrate our clients the consistency of the superior experience of the brand, and importantly off line to online,” said Fabienne Le Tadic, Valmont Group's chief strategy officer. “We are delighted to have partnered with Valmont to power a holistic skincare shopping experience complete with dermatologist-verified skin analysis and highly-personalized product recommendation,” said Perfect Corp. Founder and CEO Alice Chang. “Our AI Skin Analysis solution allows brands to tap into market demand for unique online shopping journeys and offer high-touch digital experiences to their customers”.
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