Company News, New Products

Maybelline New York Expands Color Cosmetics with Natural Lipstick, SuperStay Powder Foundation & More

New makeup launches also include Lash Sensational products.

The latest creations at Maybelline include Super Stay Up to 24HR Hybrid Powder-Foundation and Lash Sensational Sky High Tinted Primer. The beauty brand also added a natural cream lipstick. All products are in stores now.

Green Edition Butter Cream Lipstick

The new Green Edition Butter Cream Lipstick offers high-pigment color in 10 shades infused with cocoa butter for non-drying, all day wear, said the Happi Top 30 company. The vegan lipstick is made from 86% natural-origin ingredients and the packaging is made of 95% recycled plastic.

Green Edition is the first makeup range to be certified by the Cradle to Cradle Certified Products Program.

Lash Sensational Sky High Tinted Primer

This product is a serum-infused lash primer that lengthens, thickens and darkens lashes with ceramides and vitamin B5. An exclusive flex tower brush separates lashes for extended length.

Super Stay Powder Foundation

The latest iteration of Maybelline New York’s Super Stay Powder Foundation now offers longer wear, said the company. The facial cosmetic provides mattifying coverage that blends for a matte look. The 24-hour technology resists transfer, water and sweat, said the company. And, the formula is both mineral-free and non-comedogenic. 

 
 

 

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