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Brands include Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinius Bader and Uoma Beauty.
October 3, 2022
By: Melissa Meisel
Upscale retailer Shopbop is set to debut Shopbop Beauty with a curated assortment of both established and emerging beauty brands.
The launch campaign spotlights Shopbop’s key beauty categories including skincare, makeup, haircare and bath & body.
Shopbop Beauty brands include Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinius Bader and Uoma Beauty. According to the company, Shopbop Beauty is integrated across all customer touchpoints, including on site in the top navigation, on the Shopbop app and social media.
As part of Shopbop’s approach to editorial imagery, Beauty will be incorporated into every facet of creative, editorial, marketing and product placement for style inspiration, said the company.
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