Zenyum Completes $40 Million Series B Round

L Catterton, a global consumer-focused private equity firm, has invested $25 million in Zenyum, one of Asia's fastest growing direct-to-consumer dental products brands.
 
Existing Zenyum investors, including Sequoia Capital India, RTP Global, Partech, TNB Aura, Seeds Capital, and FEBE Ventures, also participated in the Series B round, which totaled $40 million.
 
Since its founding in 2018 Singapore, and in 2019 in Hong Kong, Zenyum has grown exponentially, seeing a 4x revenue increase in 2020 alone. Having recently launched ZenyumClear Plus, its most advanced solution to treat complex teeth alignment problems, Zenyum is well-positioned to benefit from structural tailwinds in the affordable dental cosmetics category in Hong Kong and across Asia.
 
How Zenyum Works
With its proprietary technology stack and seamless integration of its local dental network in Hong Kong, Zenyum works hand-in-hand with Hong Kong licensed dentists to make better smiles accessible in Hong Kong through a professional, safe, and personalized process.
 
Every patient has an in-person consultation with a Hong Kong licensed dentist from Zenyum's network of local dentists who will conduct a thorough examination, as well as an X-Ray and 3D scan, in order to thoroughly check on patient's oral health before proceeding with treatment, and develop a treatment plan specifically customized to each patient's needs.
 
Zenyum's app provides patients with monitoring and guidance throughout the process, and serves as a touchpoint for patients during their Clear Aligner journey, ultimately reducing chair time in clinics.
 
Tapping Into a Rapidly Growing Market
“Fueled by aesthetic-conscious millennials, the affordable dental cosmetics market in Asia is growing rapidly, and Zenyum has the potential to become the regional champion in this category,” said Anjana Sasidharan, head of Growth Investments for L Catterton Asia, who will be joining the company's board. “Zenyum's differentiated business model gives it a strong competitive advantage, and we are excited to partner with the founder management team to help them realize their growth ambitions.”
 
“The team at Zenyum looks forward to working with L Catterton, leveraging the firm's global expertise in brand-building as we aim to become the leading Smile Cosmetics business in the region,” said Julian Artope, co-founder and CEO of Zenyum. “With this investment, we can accelerate expansion across Asia, deepen our range of products, and further develop our technology stack to be a true partner to dentists while building a category-defining company.”
 
L Catterton has significant experience investing globally in the dental and consumer health space. Current and past investments in this space include Ideal Image, ClearChoice, dentalcorp, OdontoCompany, Espaçolaser, and 98point6.