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Visit G20 to see the company's portfolio of products.
April 19, 2012
By: TOM BRANNA
Editor
Rhodia’s portfolio of surfactants and natural and synthetic polymers are natural, sustainable and cost-efficient and they give the consumer a feeling of well-being and an exceptional sensorial experience. With two recent developments, Rhodia now provides customers with an expanded personal and hair care product portfolio. The recent global launch of Rheomer 33 a rheology agent for designing innovative textures in low surfactant personal cleansing solutions, has enabled Rhodia to develop a rheology platform along with Jaguar HP, Jaguar and Rhodicare. Further, Rhodia’s established surfactant system Miracare SLB has now been proved to enhance fragrance intensity, fidelity and persistence in skin and hair cleansers. Rhodia offers a wide range of technology and formulation expertise in cleansing and hair care products based on anionic, amphoteric and nonionic surfactants; performance concentrates and rheology modifiers. Rhodia’s key products for cleansing and hair care formulations will be showcased throughout In-Cosmetics in Stand G20, in the Innovation Zone and presented during the Innovation Seminars. More info: Rhodia, www.rhodia-novecare.com
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