Company News

Absolutely Natural To Expand Manufacturing

Sun care company to add space, hire new employees.

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By: TOM BRANNA

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Absolutely Natural, Inc., a maker of natural and organic sun and skin care products sold under its own brand name and as private label products, has announced plans to expand its Melbourne, FL headquarters and manufacturing operations.


The company said it will expand its manufacturing and fulfillment facilities by an additional 8,000 sq. ft. and add 15 new manufacturing and research employees over the next 12 months and 30 employees over the next 24 months.

This expansion will more than triple the company’s blending and filling operations as well as add a new state of the art research lab to the facility to allow for accelerated product development. The expansion project will be completed by February 2011, according to the company.

The company also opened a pilot retail store in Hawaii this past summer, and plans to open additional retail stores in Florida this year.
“Absolutely Natural has always been about creating and offering the highest quality natural skin care products on the market,” Charley Richards, founderand CEO. “We pioneered the niche of natural suncare products and have developed an international customer base of people who care about their skin and care about their environment.”

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