Air Wick is rolling out its new campaign

Air Wick is rolling out its new campaign, Home is in the Air, billed as a “heart-warming short film” featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, tells the story of how one adored father stationed overseas was brought closer to home for the holidays. 

In the video, Air Wick captures three scents of The Feller family home—from a broken-in baseball glove to a cozy fire where the family enjoys sleepovers to a time-tested family recipe of apple pie—and creates a custom Air Wick scent collection just for the father, a devoted soldier who has missed many pages of his home’s story due to his deployment in the Middle East.

In addition to the video, a multimedia advertising campaign includes a 30-second equity television spot.