All and Snuggle Take To The Diamond

Sun Products’ All and Snuggle brands have signed a multi-year, exclusive partnership as the official laundry products sponsor of Little League Baseball and Softballbeginning in 2013.

Starting in spring 2013, the all and Snuggle Little League sponsorship will include exciting nationwide programs to engage retailers and consumers in fun, Little League style promotional activities.

“For Little Leaguers there is nothing that beats the excitement of sliding safely into home base, but for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game,” said Ed Vlacich, EVP, national brands for The Sun Products Corporation. “all and Snuggle are proud to partner with Little League Baseball and Softball to celebrate America’s favorite pastime as the official laundry products sponsor of Little League.”

“The support that national sponsors provide to Little League International is invaluable, and to have Sun Products partnering with our organization is representative of its appreciation for Little League’s mission and goals,” said Stephen D. Keener, president and CEO of Little League Baseball and Softball. “As the official sponsor of laundry products for Little League Baseball and Softball, the all and Snuggle brands will help us to provide valuable resources and information to our leagues, while enriching the lives of Little League families in 2013 and beyond. It will also make a lot of Little League families very happy when thinking about laundering their uniforms!”

Nearly 2.5 million participants play 10,000 baseball and softball games every year.