Company News

An All-Star Lineup for Head & Shoulders

Gold medal swimmer Michael Phelps to hawk P&G brand.

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By: TOM BRANNA

Editor

Show me the money! Procter & Gamble is building quite a roster of sports all-stars to promote its Head & Shoulders brand. Olympic gold medal swimmer Michael Phelps now joins All-Pro football player Troy Polamalu and All-Star baseball player Joe Mauer as H&S spokesmen.

Terms of Phelps’ deal were not disclosed.


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