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Avon Creates Necklace To Help Battle ALS

Named for sales leader suffering from disease.

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By: TOM BRANNA

Editor

The ALS Therapy Development Institute (ALS TDI) and Avon Products have kicked off a fundraising campaign to fund research into effective treatments for ALS, also known as Lou Gehrig’s disease. The campaign includes the production of a new item called the “Sophia Smith Yellow Rose Necklace” being added to its catalog and with all proceeds going to support research at ALS TDI.



Sophia Smith of Victoria, TX started part-time with Avon in 1986 and quickly excelled as a sales representative, becoming a senior executive and member of the Avon sales leadership team in 1992. She is a mother of three and an avid motorcyclist. In November 2010, Sophia was diagnosed with ALS, for which there are no effective treatments or cure.


“Sophia has always been an inspiring member of the Avon family and it was heartbreaking for all of us to learn of her ALS diagnosis. Tragically, a cure for this debilitating disease may not come in time to help Sophia, but she wants to ensure that others have a fighting chance. We are taking a stand with her and are supporting Sophia through this fundraising campaign,” said Andrea Jung, chairman and CEO of Avon.


Each necklace costs $9.99 and can be purchased through an Avon representative or online by clicking “fundraising” at www.avon.com.

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