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Direct seller sees hair care as possible growth category.
February 19, 2010
By: TOM BRANNA
Editor
To drive continued “top line growth” in 2010, Avon is exploring expansion of select categories that currently represent smaller parts of its business—and hair care is on the radar. Speaking today at the CAGNY 2010 conference in Boca Raton, FL, Chuck Cramb, vice chairman, CFO and chief strategy officer, suggested Avon will place greater emphasis on hair care, a business that accounted for just 5% of the company’s total CFT sales in 2008. Within hair care, Avon has had recent success in Latin America. In the third quarter of 2009 it launched Advance Techniques, a new hair color product, and sold 9 million units by the close of the year, Cram noted.
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