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Learn more at Booth No. 402.
June 5, 2012
By: TOM BRANNA
Editor
BASF (booth no. 402) will exhibitits full line of aroma chemical products at the 2012 World PerfumeryCongress, which will be held at the MGM Grand at Foxwoods Resort, Mashantucket, CT, June 12-14. Taking center stagewill be the global launch ofL-menthol and DL-menthol.Occurring every two years, theWPC is a networking forum thatattracts more than 700 fragranceindustry professionals, their suppliers and marketers to address and discuss solutions to theindustry’s latest challenges. BASF is one of the leading producers of aroma chemicals with a product range that includes geraniol, citronellol and linalool,which are part of BASF’s citralvalue chain. Aroma chemicals are sold to the flavor and fragrance industry finding their use mainly in home and personal care products, fine fragrancesas well as in the food industry and inpharmaceutical applications. BASF will display and sample the full line during the show. Global Launch of Menthol As a premium sponsor ofthe event, BASF will feature its launch of menthol that will be available in the third quarter of 2012. With the opening of the world’s largest production plant in Ludwigshafen,Germany, BASF is poised to secure the global supply of menthol. L-menthol is the world’s largest-selling aroma andis essential in many consumer products –dental care, chewing gum, food flavors, personal care and skin care products as well as perfumes. Adedicated pharmaceutical grade of L-menthol will also be available foruse in the pharmaceutical industry in 2013. BASF has developed a unique production process based on the core intermediate citral, which will enable the company to supply largequantities of extremely pureproduct. “The combination of high quality, global reach, localsupport and reliability of supply will revolutionize the worldwideavailability of mentholproducts,” said Miguel Peña, VP-aroma chemicals business unit, BASF. “Our success is founded onthe long term trust based onrelationships we build with our customers worldwide.” In addition to the launch of menthol products, BASF willalso feature Pyranol. Pyranol provides a smooth and soft floralcy reminiscentof muguet. It is a valuable harmonizer for any creation and compound type.Pyranol can be used in all perfumetypes without interfering with the basic accord of the fragrance – asubstantive building block with highstability.
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