Bath & Body Works Partners With Vera Bradley for Mother’s Day Collection

Bath & Body Works is partnering with Vera Bradley on a limited-edition Mother’s Day collaboration that brings together fragrance, design and gifting across body care, home fragrance and accessories.   

The limited-time assortment spans body care, home fragrance, home decor and accessories across the three unique fragrances.

At the center of the collection is a new exclusive fragrance, Peach Blossom & Nectar, developed by Bath & Body Works in close partnership with the Vera Bradley team. 

According to the Happi Top 50 Company, the scent features “notes of peach nectar, golden freesia and sweet beechwood, delivering a true-to-life peach profile designed to feel fresh and uplifting for spring.” 

The collaboration includes two additional fragrances: Pink Berry Burst, a “playful, fruity blend” and Blue Washed Sky, a “fresh, cozy” scent.

For this collaboration, Vera Bradley worked to create three exclusive designs on the packaging all tying back to the scents featured in the collection. Each fragrance is paired with a coordinating cosmetic bag created exclusively for the line.    

Executive Insight

“As consumers continue to seek small, everyday moments to find their feel good, the collection’s fragrances and spring-inspired notes offer an uplifting, sensory escape grounded in optimism and joy,” said Kristie Lewis, executive vice president of merchandising at Bath & Body Works. “We approached this collaboration through the lens of what each brand does best. Vera Bradley is known for color and pattern, and we’re known for connecting with consumers through our trend-forward fragrance. Working closely with their team, we focused on bringing that spirit to life through scent and design. From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift-ready for Mother’s Day.” 

“From the very beginning, Vera Bradley was built around the idea of creating things that bring joy and connection into everyday life,” said Barbara Bradley Baekgaard, Co-founder of Vera Bradley. “This collaboration with Bath & Body Works brings that idea to life in a new way, blending fragrance, color and design into something that feels cheerful, uplifting and perfect for celebrating moms and the people who mean the most to us.”

Select collectible accessories include the Peach Pedestal candle holder, Vera Bradley Peach Spray Sanitizer & Lip Holder and Vera Bradley Peach Scent Control Nightlight Wallflowers fragrance plug. 

In other news, Bath & Body Works is expanding its new Revitalizing Hand Soap line for Spring 2026 with new scents like Eucalyptus & Bergamot. Read about the initial launch here.