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Beauty Buyers Are Back

With lockdowns lifting, consumers return to cosmetic searches, says Trendalytics.

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By: TOM BRANNA

Editor

COVID cases are still climbing, but vaccines are getting distributed (in the US, anyway) and that has analysts optimistic about a return to near-normalcy sometime this summer in the US, Still, the cosmetic data suggests mask-wearing will be with us for a while, as skin care and eye color remain the dominant themes in beauty these days.

According to Trendalytics, here are the top 10 trends for March based on year-over-year search growth.

  1. Hydrocolloid Patches: +1,019%
  2. Mask Stick: +961%
  3. Headband Wig: +837%
  4. Refillable Deodorant: +487%
  5. Bloat Supplement: +483%
  6. Quercetin: +384%
  7. Niacinamide Serum: +338%
  8. Rice Water Shampoo: +332%
  9. Smudged Eyeliner: +255%
  10. Floating Eyeliner: +240%

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