BH&G Names Best New Products

Better Homes and Gardens and market research firm BrandSpark International have announced the winners of the third annual Best New Product Awards (BNPA), which spotlights winning consumer products in the categories of health and beauty, food, and household care.

The 2011 Best New Product Award Overall Category Winners include two P&G products—Olay Professional Pro-X Intensive Firming Treatment, which netted Best in Show and Best in Health and Beauty, and Febreze Destination Collection Air Freshener, which was lauded as Best in Household Care.

Winning products were selected as part of an extensive BrandSpark International/Better Homes and Gardens American Shopper Study, which surveyed more than 50,000 consumers about the food, household, and health and beauty products that resonate with them most. The study, which was conducted between Novemeber and December 2010, also uncovered key trends and insights about consumer cooking, eating and purchasing habits and features compelling findings in the areas of healthy eating, private label brands vs. name brands, environmental accountability and much more.

P&G’s Olay brand also netted the top anti-aging moisturizer, facial moisturizer body wash for Olay Regenerist Micro Sculpting Serum, Olay Total Effects Cooling Hydration moisturizer and Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash, respectively.

Here is a look at the other winners in the health and beauty category:

Curel Ultra Healing Lotion/Body Lotion

Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash/Body Wash

Garnier Moisture Rescue Cleansing Foam/Facial Cleanser

St. Ives Naturally Clear Green Tea Scrub/Facial Scrub/Towelette

Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 70/Facial Sunscreen

Pantene Color Nourishing Treatment/Hair Color Products

Venus Bikini Trimmer/Hair Removal

Garnier Fructis 3 Minute Undo Dryness Reversal Treatment/Hair Repair Treatment

Pantene Fine Hair Solutions Triple Action Volume Mousse/Hair Styling

Burt’s Bees Replenishing Lip Balm with Pomegranate Oil/Lip Care

COVERGIRL LashBlast Fusion Mascara/Mascara

Old Spice Fresh Collection/Men’s Antiperspirant

Gillette Fusion ProGlide razor/Men’s Razors

Dove Men+Care Comfort Body and Face Wash/Men’s Shower Products

Listerine Whitening Vibrant White/Mouthwash

Pantene Medium-Thick Hair Frizzy to Smooth Shampoo & Conditioner/Shampoo & Conditioner

Crest Extra White + Scope Outlast toothpaste/Toothpaste

Secret Smooth Effects/Women’s Antiperspirant

Venus Embrace Disposables/Women’s Razor

Here are the top names in household care:

Mr. Clean Disinfecting Bath Cleaner/Bathroom Cleaner

Finish QUANTUMATIC dish detergent/Dishwashing Cleaner

OxiCleanMax Force POWER PAKS/Laundry Product

To determine the winners of the BNPA Awards, the survey included key questions about individual product appeal and intent to repurchase among shoppers who had actually purchased the product. Each product category had between three and five products from at least two different manufacturers. In order to win, the product had to have the highest combined score on product appeal and re-purchase intent among those who had previously purchased the product.

The full list of winners will appear in the June issue of Better Homes and Gardens.