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New skin care line from Amyris debuts on Feb. 18.
By: Melissa Meisel
February 1, 2016
Amyris, Inc.'s consumer beauty brand Biossance will launch on live content retailer HSN on Feb. 18 during the Beauty Report with Amy Morrison. The first product to be featured from the new skin care collection will be Biossance The Revitalizer, a breakthrough moisturizer that helps skin by using one of the emollients already found naturally within the body. “We are delighted to welcome the Biossance brand to HSN,” said Alicia Valencia, senior vice president of Beauty at HSN. “Our customers are always searching for innovative new products that are environmentally friendly and will enhance their current beauty regime. Biossance is a perfect addition to our growing portfolio of top beauty brands and I look forward to debuting it for our customers this month.” “As a leading industrial bioscience company, we are pleased to join with HSN, a leader in showcasing innovative new products, to celebrate the on-air launch of Biossance The Revitalizer,” said Caroline Hadfield, senior vice president, personal care, at Amyris. “This marks the next step in our plans to bring the Biossance brand to cosmetics consumers both on- and offline.” “We’re pleased by HSN’s support for Biossance and the opportunity to broaden its availability for consumers,” said John Melo, Amyris president and CEO. “As we continue to leverage our product development capabilities for both our partners and our own direct-to-consumer business, at the same time we are continuing to execute on further diversifying our business.” Amyris plans to feature an expanded line of several other Biossance products during 2016, which will also be available for sale across HSN’s platforms, including TV, mobile and online via HSN’s website.
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