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Birchbox Shares Holiday Findings

Red lips and online shopping are still in, says report.

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By: TOM BRANNA

Editor

In preparation for the busiest shopping season of the year, Birchbox released the results of a recent survey that takes a look at consumers' gifting habits and trends this holiday season.
 
The company surveyed 6,500 women and men, and compared their answers to better understand their holiday gifting habits – from secret wish lists to enduring trends. After digging deep into this data, it uncovered 10 holiday gifting truths such as:
 
Red Lips Don't Lie
Men (50%) and women (33%) agree, red lips are the most striking holiday beauty trend for women. Men's least favorite holiday beauty look that women wear? Glitter nails.

Online shopping is booming!
42% of women and 56% of men plan to do more than half of their holiday shopping online this year—a large increase over last year.
 

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