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Cosmetics brand recently launched its first augmented reality app.
June 17, 2024
By: Melissa Meisel
Beyond Radiant marks Black Radiance’s inaugural foray into the tech space, offering an immersive AR experience.
Utilizing technology, Beyond Radiant immerses users into a “digital cosmos” surrounding four avatars inspired by Black trailblazers such as NASA Astronaut Jessica Watkins and record-breaking ice skater Starr Andrews.
There are four avatars: The Boss Babe, The Champ, The Creator and The Innovator. Each avatar tells a story of ambition and success, inspiring users to embrace their unique beauty and strength while bridging generations, said the company.
Black Radiance hosted Starr Andrews as a guest speaker at the app’s launch event in Los Angeles on June 6. Starr shared what it feels like to earn a medal at the U.S. Figure Skating Championship.
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