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NPD finds categories are crossing over.
March 15, 2016
By: Melissa Meisel
Over the last decade, skin care led the gains within the prestige beauty industry, fragrance was challenged as consumer usage declined, and Boomers drove demand and influenced innovation within the industry. However, 2015 marked a turning point for the beauty industry, driven largely by shifts taking place within skincare and the heightened importance of Millennials, according to data from global information company The NPD Group. Today the fragrance category is outperforming skin care, skin care and wellness are becoming more intertwined, anti-aging is becoming less prominent and the lines are blurring between makeup and skin care, found the company. For the first time, the fragrance category contributed more annual dollar gains than skin care. Add to that the fact that skin care’s growth came from online sales, while brick-and-mortar sales declined. This shift is being driven by the changing preferences of Millennials, the generation which now outnumbers the Boomers.
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