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Teams up with Superfine for multi-sensory installation.
September 30, 2016
By: Melissa Meisel
Caron Paris, the legendary French perfume house, has partnered with Superfine! The Fairest Fair (one of Miami Art Week 2016’s official art fairs) to feature an interactive, multi-sensory art installation for visitors created by local Haitian artist Asser Saint-Val. The installation, titled ‘The Philosopher's Stone: Awaken Your Senses” will consist of a large-scale 20’ X 20’ polyethylene helium sculpture suspended above a bed. It will engage viewers through a multi-sensory experience involving all five senses. Participants will lay in the bed, heads resting on scented pillows gazing up at the sculpture while listening to mesmerizing binaural recordings in various languages through headphones. Each aspect of the installation is inspired by different elements of the newest fragrance release by the brand, Pour Un Homme Sport, from the shape of the bottle to the ingredients that it contains to the history of the brand itself. This innovative installation at Superfine! will be the culmination of Caron Paris’ “Awaken Your Senses” fall campaign. The brand's appreciation and dedication to artistry inspired Caron Paris to develop and highlight each sense individually through various artistic projects. Beginning in November 2016 these projects will be showcased and promoted across the brand’s social media platforms. “The Philosopher's Stone: Awaken Your Senses” will be at Superfine!, located at 56 NE 29th Street, Miami, FL 33137, from Nov. 29- Dec. 4, 2016. In conjunction with the installation, the artist and assistants will conduct free art-making sessions from Dec. 1-4, 2016. These workshops will provide participants with the opportunity to explore the artist’s creative process by constructing three-dimensional sculptures inspired by the installation.
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