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Classic personal care brand reaches back to roots.
April 28, 2015
By: Melissa Meisel
147-year-old J.R. Watkins—a well-known crafter of gourmet spices and extracts, personal care and home care products—is taking #TBT very seriously by bringing its new product line of Pure Castile Soaps ($4.99-$7.99) to market. According to the company, the soaps are incredibly versatile and can be used in the bath, as a face cleanser, as a shampoo, around the house, on pets, while camping and more. “The saying ‘What’s old is new again,’ is incredibly true for this product line,” said J.R. Watkins president, chief marketing officer J.R. Rigley. “Castile Soaps have built a growing following in recent years due to their natural elements and versatility in the home. We know our loyal customers will appreciate these Pure Castile Soaps just as much as generations before them did.” Available in 8-ounce bar or 11-ounce liquid (MSRP $7.99) varieties, J.R. Watkins Pure Castile Soaps are available now in nature-inspired scents peppermint, lavender and clary sage. More info: www.jrwatkins.com
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