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Clearasil Kicks Off Rock Your Skin Sweepstakes

Giving away autographed Gibson guitar on Facebook.

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By: TOM BRANNA

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Clearasil has kicked off its Rock Your Skin Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar. The instrument, which was signed at the Clearasil Vibe+Revive Lounge within the Miami Express Yourself Oasis at the Hard Rock Hotel during Lollapalooza music festival, features autographs from celebrities and musicians including John Legend, LeAnn Rimes, Samantha Ronson, Taylor Momsen of Gossip Girl, Twilight star Kellan Lutz and more, according to the company.


“Facebook has given us the opportunity to expand the ways in which we engage with our consumers, and this is just one example of how we are working to fuse Clearasil brand positioning and products with our consumer’s passions and interests,” said Kevin Harshaw, marketing director of personal care at Clearasil parent company Reckitt Benckiser. “We know that music and Facebook play important roles in the lives of many of our young adult consumers, so it makes sense to start there.”

Consumers can enter for a chance to win the autographed guitar by liking Clearasil Facebook page and filling out the basic entry form. The sweepstakes will run through September 9.

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