Coty Adds New Faces to Rimmel Campaign

Coty will sign Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz to team with Kate Moss, Georgia May Jagger and Coco Rochas as the “aspirational ambassadors” of Rimmel London. With their distinguished styles, talents and diverse backgrounds, the new faces embody the wonderfully cosmopolitan nature of London, the city that serves as the inspiration for the witty, edgy and streetwise beauty brand, said the company.

Renato Semerari, president of Coty Beauty, comments: “We are delighted that Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz will berepresenting Rimmel London, joining the existing portfolio of talented and iconic faces. At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant.”

The brand also expanded its Spring 2010 cosmetics collection with a variety of new mascaras, lipglosses, nail polishes and more.