Crest and Oral-B Launch Better Check-Ups Challenge

Crest and Oral-B have launched the Better Check-Ups Challenge, a program that will challenge people across the country to improve their oral care in 2010—and the P&G brands are putting their money where their mouths are.

The program encourages participants to talk to their dentist, start using the full line-up of Crest Pro-Health products and at the end of the six months, Crest and Oral-B are confident that there will be an improvement in each participant’s oral health. If proven wrong, the patient could be eligible to receive a check for $45 to cover the cost of their check-up.

In late 2009, totalbeauty.com issued a list of the 14 cities in the U.S. with the worst teeth, and Crest and Oral-B selected six of these to identify six ambassadors—residents of the city who want to improve their oral health and lead the challenge. The six participating cities include Miami; Greensboro, NC; Atlanta; Las Vegas; Albuquerque, NM; and Baton Rouge, LA.

The selected ambassadors must agree to use the regimen twice daily (which includes Crest Pro-Health toothpaste and Oral-B brushes), as well as visit the dentist for an initial check-up, a 3-month visit and then a final appointment at the end of six months to report results.

Crest and Oral-B have also identified a dentist in each of the six cities to oversee the care of these ambassadors, ensuring they receive the proper attention and documenting their progress fully.

“Patients have started using the full line of Crest and Oral-B products and have seen improvement in the overall health of their teeth,” said Dr. Cesar R. Sabates, D.D.S., Coral Gables, FL. Sabates’ patients in Miami began the Better Check-Ups challenge in early February and he “feels confident that with a few small changes from this program, individuals’ efforts will have a positive effect on their overall oral health.”