Croda Is Out in Force at In-Cosmetics

The Croda team will be busy during In-Cosmetics with several product launches and presentations. Stop by stand no. E500 to learn more about a holistic approach to healthy skin. According to Croda, beauty isn’t just about what we put on the skin, the growing trend for products that target beauty from within is testament to this. Croda’s new, innovative and natural skin care ingredient offers a new holistic approach to healthy, beautiful skin, providing proven skin care benefits through traditional, topically applied skin care systems and through nutritional supplementation.

Another product on display at In-Cosmetics is SolPerForm 100, a unique polymer that improves the film-forming properties of sunscreen emulsions when spread onto skin. As a result, the high SPF levels demanded by the modern sun care market can be achieved much more easily, and without any negative impact on skin feel. According to Croda, SolPerForm 100 has been proven to dramatically increase SPF levels (in-vivo and in vitro) while maintaining UVA/UVB ratios. Extensive studies have demonstrated broad efficacy across a range of formulation types including those with only inorganic sunscreens, those with only organic sunscreens and those which combine both types of filter.

During In-Cosmetics, pick up a copy of Croda’s Kiss Technology Guide, which helps color cosmetic formulators select the correct ingredients for their product. Combining novel test methods and Croda’s range of performance ingredients, the guide provides an in depth look at the science influencing key performance attributes and sensory benefits. With this unique package, formulators can explore fundamental attributes such as firmness and pay-off, gain insight into sensory benefits such as gloss and find suggestions for ingredients that can help fit the marketing brief. Take the guess work out of formulating lipsticks and glosses with Croda’s Kiss Technology Guide.

At In-Focus, Croda will demonstrate the latest in lip technology. Designing and constructing lip products that meet the desired parameters of consumers is a challenge for even the most experienced lip formulator. Using years of experience and knowledge in raw material and product evaluation, the Croda Group has developed a range of new test methodologies to successfully analyse the relations between the chemistry of formulation and the physical properties and performance of the product.

The Croda Group presentation at this year’s In-Focus will illustrate how this chemistry isliterallychanging the architecture of the product. As well as exploring this relationship between the components that affect the 3D structure of lip products and the resulting performance, this session will also start to investigate the role that additives play in adding additional functionality to lip products.

More info: Croda Europe Ltd., Tel.: +44 (0) 1405 860551, E-mail: [email protected], Website: www.croda.com/europe/pc