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More than 100 new products, some exclusives, to be stocked on shelves.
March 31, 2017
By: Christine Esposito
Editor-in-Chief
CVS Pharmacy is launching its new “K- Beauty HQ” at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally, according to the retailer. More than 100 new products from South Korean beauty brands, some of which will be exclusive to CVS, will rolling out this spring. CVS Pharmacy partnered with the K-beauty expert Alicia Yoon , to curate the expansive selection of “ahead-of-the-curve skincare” and makeup innovations from seven different brands. Yoon, founder of the influential Korean beauty e-retailer Peach & Lily, helped curate this selection through the lens of her more playful and fun retail concept, Peach Slices. In fact, Yoon’s new beauty brand, Peach Slices, will be exclusive at CVS Pharmacy. The line is said to transform the retail concept of making K-beauty lighthearted, easy and effective into products. The brand will include nine K-beauty products that put a clever spin on innovative, gentle and natural ingredients like honey and yuzu. “We are very excited to bring the latest global beauty phenomenon to CVS Pharmacy with our own exclusive K-Beauty offering, developed uniquely with our customers in mind. Increasingly, we've seen our customers turning to CVS Pharmacy for healthy beauty – from advanced skincare to naturals – and for products that are inspiring, fun and new,” said Alex Perez-Tenessa, vice president of merchandising for beauty and personal care at CVS Pharmacy. “With the launch of the new K-Beauty HQ, we're able to deliver an extensive collection of new, on-trend products across healthy skincare and playful beauty, further establishing CVS Pharmacy as the leading health and beauty destination.” CVS Pharmacy's curated selection features innovative, eye-catching and easy-to-understand products, including benefit-focused masks, multi-step skincare regimens, whimsical cosmetics and innovative ingredients like egg oil, snail mucin and more. “I'm thrilled to be involved in this launch as CVS Pharmacy is creating one of the largest K-Beauty programs in the world. While Korean beauty has been steadily growing in popularity, there are still so many people who cannot easily access Korean beauty products so this launch will really bring the products to everyone,” said Yoon. “CVS Pharmacy's focus on health and beauty is at the core of Korean beauty ideals, and the products specially curated for the K-Beauty HQ will delight and deliver results at a great price.”
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