Davi Skincare Debuts at BergdorfGoodman.com

Davi Skin, Inc. announced Bergdorf Goodman has introduced the complete Davi skincare line on its Web site, BergdorfGoodman.com, broadening the company’s product reach from the floor of the legendary department store to its presence online. Among other products, BergdorfGoodman.com now features women’s and men’s Le Grand Cru, an anti-aging face cream that nourishes the skin with antioxidants found in grape seed oil. Davi launched its line at the New York department store in October, garnering notice from the products’ prominent window display. “The Internet is a powerful medium when it comes to sales, yet it is important to find the right venue for an early stage company,” said Josh LeVine, co-founder, executive vice president and creative director of Davi. “Now that our products are readily accessible globally, we maintain the high-end cache of Davi through our association with Bergdorf Goodman.”