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First-time initiative in cooperation with Sniffapalooza.
February 20, 2015
By: Melissa Meisel
Cosmoprof North America (CPNA) will launch its first-ever Discover Scent program. The program is presented in cooperation with Sniffapalooza, an organization that brings together fragrance aficionados and industry heavyweights from around the world. Inspired by close to a decade of success with its exclusive Discover Beauty program, which facilitates one-on-one introductions of innovative beauty brands to forward-thinking retailers, CPNA aims to capitalize on the growing fragrance market by providing emerging fragrance brands with a dedicated outlet to showcase directly to major distributors, retailers and luxury spas and salons as a potentially new channel for market growth. Like its Discover Beauty counterpart, Discover Scent participants will be carefully curated by the CPNA and Sniffapalooza teams. Additionally, CPNA has partnered with Air Aroma, a scent design and branding agency specializing in ambient scenting, to create a custom Cosmoprof signature fragrance for the event. The Discover Scent program is currently accepting submissions from new to market and limited-footprint brands interested in showcasing. For inquires, please email [email protected] or call 702-558-8460.
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