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Hair care contest with Broadway star.
October 27, 2010
By: TOM BRANNA
Editor
Dove Hair Care and award-winning actress and singer Idina Menzel invite America’s best glee clubs, choirs and groups of three to 10 musically-inclined friends to compete for their own brush with greatness. The “Dove Hair Care Brush with Greatness Sing4All” video contest will give one team a once-in-a-lifetime opportunity to perform the iconic Rodgers & Hammerstein song “My Favorite Things” live onstage at the Radio City Christmas Spectacular on Dec. 28. “As a performer on Broadway, TV and in film, the hot set lights and constant styling have certainly damaged my hair, but Dove takes care of the damage so I can keep focused on one of my favorite things – singing,” said Menzel.”I am excited to help choirs, glee clubs and singing groups around the country win a chance for their own brush with greatness and an opportunity to showcase their incredible musical talent.” Now through Nov. 21, groups of three to 10 people are invited to submit a video performance featuring the complete lyrics to “My Favorite Things” from “The Sound of Music.” Viewers are encouraged to vote on their favorite video performance at DoveSing4All.com to help determine the four finalist teams. On Dec. 3, the four final teams will be announced, and each will receive a gift package from Dove Hair Care and a personal coaching session (via video conference) with Menzel.From Dec. 3-20, viewers will vote for their favorite of the final four videos at DoveSing4All.com to determine the Grand Prize Winners. The Grand Prize winning team will be announced on Dec. 22 and will have the ultimate experience of performing “My Favorite Things” as the opening act at the Radio City Christmas Spectacular on Dec. 28 in New York City. The entire Dove Hair Care line has been reinvented with a new formula containing fiber actives. It also continues to include “Micro Moisture” serum to protect against and repair hair damage for beautifully smooth hair. In addition to the new formula, the line features a new look with premium-looking, sleek satin white bottles and an updated scent that includes fruity, floral and woody fragrance notes.
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