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Essie’s Got A Brand New Bag

Fall 2011 collection pays homage to handbags.

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By: TOM BRANNA

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The newest color collection from Essie pays homage to the glorious world of gorgeous handbags, classic sophistication and a return to ladylike glamour. Inspired by the clean lines and simple elegance of post-war styles and the colors of handbags, this collection is comprised of classic shades reinvented for modern times, according to the company.

“The accessories that you wear and carry say so much about who you are and who you want to be,” said Essie Weingarten, founder of Essie Cosmetics. “The same is true with your manicure and your nail color. The first thing a person notices when they meet you for the first time are: your shoes, your handbag and your nails.”

The Fall 2011 collection consists of six creamy rich shades reminiscent of autumn with complex colors that are a throwback to the fashions of the 1940’s and 1950’s. They are seductive and as de rigueur as the latest designer bags of the season.

Essie’s new collection is out now in salons and beauty destinations worldwide.

More info: www.essie.com

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