Eyeshadow Stick, Pheromone Perfume Drive Latest Beauty Searches: Spate

Pheromone perfumes and eyeshadow sticks that provide a liquid-y glow are driving beauty enthusiasts’ interest. 

 

According to New York City trend tracker Spate, the market research firm has noticed a trend toward both bold new pheromone perfumes and classic vanilla. The increasing popularity of pheromone perfumes is likely due to the belief that these fragrances can enhance one’s attractiveness to potential partners or boost their confidence in social situations — a kind of love potion. As the efficacy of these perfumes remains a subject of debate within the scientific community, there’s an opportunity for brands to dive in and prove (or disprove) it.

 

While vanilla is a familiar scent, the fact that consumers are still searching for “best vanilla perfume” suggests that there is an opportunity for brands to capitalize on this fragrance trend. One way for brands to do this is by encouraging consumers to provide product reviews, which can be done through product discovery platforms like Influenster. 

In the last week, views for #eyehadowstick on TikTok have grown +126.7%. That is the fastest-growing TikTok makeup trend this week, which means it's also a great content opportunity, Spate says. With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development.