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2012 awards to be presented at World Perfumery Congress.
September 19, 2011
By: TOM BRANNA
Editor
Starting in 2012, the Fragrance Foundation FiFi Technological Breakthrough Awards will be presented at the World Perfumery Congress (WPC).The upcoming event is scheduled for June 12-14, 2012 at the MGM Grand at Foxwoods Resort in Mashantucket, CT.The awards will be presented during the closing session on June 14. In addition, the three sub-categories for the award have been restructured as well to better reflect the majority of entries that are submitted.The new subcategories are: ·Fragrance Creation & Formulation including innovations in production or formulation; sustainability efforts as they relate to fragrance creations and formulation; and basic research (fragrance centric) ·Fragrance Ingredients including methods of extraction; new ingredients (synthetic or natural); and sustainability innovations ·Digital Initiatives including smart phone apps; computer programs that provide data to assist companies with fragrance development and creation; and interactive information technologies geared to educate and assist consumers in selecting fragrances. More info: www.fragrance.org
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