Francesca’s Collections Rolls Out First Scents

“Francesca’s provides a unique shopping experience; each boutique is distinctive, a treasure chest overflowing with gifts, apparel, home accessories and jewelry that reflect the most fashionable styles and desired items from all over the world. These fragrances were carefully designed to deepen a connection with the store, allowing each patron to take a piece of Francesca’s with her when she leaves,” said Sei Jin Alt, chief merchandising officer for Francesca’s Collections.

Francesca’s Collections Signature is inspired by the intricate patterns of the native tile work, rugs, tapestries, pottery and architecture found in Morocco, featuring top notes of fresh bergamot and orange segments, mid notes of sensual jasmine and exotic rose, and base notes of white patchouli, vetiver and creamy vanilla.

Francesca’s Collections Indigo Waters takes the wearer away to a beautiful tropical locale, capturing the essence of the vibrant sun and crisp blue waters of the Caribbean coastline. The fruity floral blend unfolds with notes of bergamot, grapefruit and freesia, followed by jasmine, rose and violet, and setting with patchouli, musk, amber and blonde woods.

Since opening its first store in 1999, Francesca’s Collections has become one of the fastest-growing women’s fashion retailers in the US. This publicly held company operated 236 botiques in 38 states as of April 2, 2011.

The company worked with Tru Fragrance, Chicago, to develop the scents.