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Beauty brand already big at Walmart.
September 12, 2011
By: TOM BRANNA
Editor
GeoGirl, the new line of color cosmetics and skin care designed specifically for Generation Z, has announced that Drugstore.com will now carry its complete collectionThe 69-SKU range includes makeup for face, lips, cheeks and eyes plus skin and body care, with pricing from $4.29-$6.39 suggested retail. The brand is a subsidiary of California-based Pacific World Corporation. “We are thrilled that GeoGirl will now be available to Drugstore.com shoppers,” said Joel Carden, executive vice president, marketing and sales, Pacific World Corporation.“We are huge fans of Drugstore.com – they really get it when it comes to presenting helpful product information and choices in an extremely functional, user-friendly way. And they are leaders and innovators when it comes to consumer loyalty and incentives programs, which are so important to today’s cost-conscious beauty shoppers.” GeoGirl debuted in March 2011 at select Walmart stores across the country.The brand will release additional retail news for the fourth quarter of 2011. More info: www.geogirl.com
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