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Gillette Venus Announces Ambassadors Ahead of the Olympic and Paralympic Games Paris 2024

The Official Razor of Team USA is partnering with Lydia Jacoby, Anastasia Pagonis, Torri Huske, and other elite swimmers.

Ahead of the Olympic and Paralympic Games in Paris 2024, Gillette Venus is partnering with leading US swimmers this summer, helping them feel their most powerful in and out of the pool. 
 
As the Official Razor of Team USA, P&G's Venus will join forces with Lydia Jacoby, Anastasia Pagonis, Torri Huske and more to help them “achieve their smoothest shave” for the big games per marketers. 
 
For swimmers, a crucial part of their pre-race routine is the ritual of growing out their body hair ahead of competition, before shaving everything off to ensure maximum performance in the pool. Recognizing the importance of this ritual, Venus’ partnership with swimmers hopes to support them through life’s most important shaving moments, according to the brand.
 
“As a competitive swimmer, my pre-race routine starts with my shave,” said Jacoby, US Olympic Gold Medalist. “As someone with sensitive skin, I have always trusted Venus to give me the smoothest shave without irritation so I can focus on swimming.”

Shave Campaign 

As the final countdown to Paris 2024 begins, the new Venus campaign featuring Jacoby and US Paralympic Gold Medalist, Anastasia Pagonis, launched this week. To generate excitement in the lead up to Paris 2024, Venus also introduced a new Gold Razor this summer to bring the campaign to life.
 
A roster of fellow swimmers, including US Olympic Silver Medalist, Torri Huske, US Olympic Gold Medalist Abbey Weitzeil, US Olympian Erica Sullivan and Olympic Hopeful Kelly Pash, have also partnered with the Official Razor of Team USA, with social content detailing the campaign rolling live throughout the coming months.
 
“It is a natural fit for Venus to team up with such a talented roster of swimmers to demonstrate the importance shaving plays in their journey to Paris 2024,” said Isabel Pimentel, brand vice president, Gillette Venus North America. “As our Olympians and Paralympians take center stage this summer, we’re so proud to support them as the Official Razor of Team USA and are grateful that they trust Venus to help feel their most powerful in and out of the pool.”

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