‘Glee’ Star To Promote Flirt

Flirt has signed “Glee” star Heather Morris as its Flirt ambassador. Morris, who plays cheerleader Brittany Pierce on the popular Fox TV sitcom, will hold the spot through next fall.


For starters, Morris will promote All That Lash, a new mascara that launches in February, and Luv-a-Licious, a scent that debuts in April. Morris will do in-store appearances and host an online contest to find a performer to appear in an online viral video for the brand. The contest will go live in February with the launch of All That Lash, and a winner will be announced in April to coincide with the launch of Luv-a-Licious.


The sign-a-rising-star strategy, originated in 2004, is intended to match young celebrities with the brand, which is owned by the Estée Lauder Cos. Inc.’s BeautyBank division. Past ambassadors have included Michelle Branch, Mila Kunis, Serena Williams and Vanessa Minnillo.


“Heather is a perfect fit for the Flirt brand,” said Julie Howard, senior vice president of global marketing and brand development for BeautyBank. “She’s fun, playful, young and talented.”