Company News, People News

Glossier Names C-Suite Appointment and Leadership Promotions

Marie Suter, Kleo Mack and Chitra Balireddi will lead Glossier through next stage of expansion.

Over the past year, Glossier has built and implemented a successful omnichannel strategy with the goal of bringing the brand to more people. The products are now available in 600 Sephora stores and across the United States and Canada, as well as in nine owned experiential retail locations and on
In recognition of supporting Glossier’s next phase of growth, the brand announces the expansion of its diverse and all0women executive leadership team with several key appointments at the c-suite level. They are: Kleo Mack, chief marketing officer; Chitra Balireddi, chief commercial officer; and Marie Suter, chief creative director.

“Glossier is a generation-defining brand on year 9 of a 100-year trajectory,” said Kyle Leahy, CEO of Glossier. “The promotions of our talented leaders, like Marie Suter and Kleo Mack, are recognition of their immense impact on how our customers experience Glossier across our stores, in social media, online, and for the first time ever, in Sephora. I am also very excited that Chitra Balireddi is joining the team at this important juncture. Chitra brings the critical interplay of strategic and operational business skills necessary for Glossier's next chapter in the omnichannel environment. It's humbling to be at the helm of a company led by such talented women and I'm thrilled to see our team continue to elevate and grow.”

Marie Suter

Suter has been promoted to chief creative director. Since joining Glossier in 2018, Suter has made an indelible impact on Glossier's brand, aesthetic and the ways in which the products and experiences come to life. Suter’s thoughtfulness and creativity is evident in many forms: from the recently-opened SoHo flagship, to the iconically designed Sephora gondola, to all Glossier campaigns, she has built an industry-defining creative team that inspires her and is inspired by her brilliance in return, as well as her authentic and caring leadership.

Kleo Mack

Mack has been promoted to chief marketing officer. Over the past two years, Mack has elevated the brand, product, influencer, omnichannel marketing and communications efforts with her focused leadership, and the team she has built and championed. She and her team have increased brand awareness to 1 in 2 women in the US ages 18-34, launched Swiss Miss Glossier Balm Dotcom which went viral on TikTok, and successfully launched the brand into Sephora within eight months. Mack came to Glossier with a strong foundation of beauty expertise from her tenure at L'Oréal; this experience, combined with her unique ability to innovate and engage the Glossier community in culturally relevant ways, has made her a strong leader across the organization, according to the brand.

Chitra Balireddi

Balireddi will join Glossier as chief commercial officer. In this role, she will be responsible for strategically driving Glossier's global business across all our channels of distribution: eCommerce, retail and wholesale. Balireddi will lead the brand’s omnichannel integration, customer experience and strategy, and overall business execution. She brings a wealth of experience at growing iconic consumer-focused brands across a breadth of categories, including beauty. She previously held senior leadership roles at Chanel and The Boston Consulting Group.

Keep up with the story. Subscribe to the Happi free daily

Related Breaking News