Gold Bond Rolls Out First Hand Sanitizer

Gold Bond—Chattem’s skin care brand that dates back more than 100 years—has launched its first hand sanitizer.

Gold Bond Ultimate Hand Sanitizer Moisturizer has a patent-pending formula that kills 99.9% of common germs and bacteria in just 15 seconds without drying alcohol, according to Chattanooga, TN-based Chatthem.

“Hand sanitizers are everywhere,” said Lucas Mininger, Gold Bond marketing manager. “But the big complaint that kept showing up in our consumer research was that alcohol-based sanitizers really dry out the skin, especially in the harsh winter months.”

According to Mininger, 42% of people who used a hand sanitizer said they had to use a moisturizer right afterwards to keep their skin from drying out.

Chattem’s formula contains seven hydrating moisturizers, including a phospholipid complex to help restore the lipid barrier in the skin to lock in lasting moisture.

“Gold Bond has been working on this for years and has finally created a solution for everyday hand sanitizing health—one that both effectively sanitizes and truly moisturizes—to address both needs,” Mininger added.