Guerlain Inks Deal With Trilogy Spa Ventures

“Guerlain is committed to enhancing brand equity and expanding its client and distribution base through the establishment of branded-spas in a select number of the world’s finest hotels, resorts and residential properties,” said Laurent Boillot, chief executive officer of Guerlain. “We selected Trilogy to expand the Guerlain brand and experience because of our utmost confidence in David Stoup, Chairman of Trilogy, and his team to ensure that each Guerlain Spa maintains the integrity of our philosophy. We anticipate that Trilogy will develop 20 Guerlain branded-spas over the course of the next five years.”

Under the terms of the license agreement, Trilogy will assume oversight of all existing Guerlain Spas in the U.S. and will provide counsel with respect to Guerlain spas internationally. Launched in January 2011, Trilogy provides turnkey spa management services and offers access to the world’s most iconic beauty brands for use in distinctive hospitality properties. The principals of Trilogy possess a lifetime of experience operating in the beauty, spa and hotel arenas and are committed to optimizing spa performance, while helping to drive rates and occupancy in each managed property.

There are currently seven Guerlain Spas operating throughout the world, four of which are within hotel and resort properties. Guerlain’s flagship jewel is the brand’s boutique and spa, located at the iconic 68 Champs Elysees since 1939.

More info:www.Guerlain.com, www.GuerlainSpa.com or www.TrilogySpaVentures.com