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Boosts portfolio with Canadian personal care company.
February 23, 2015
By: Melissa Meisel
Expanding its outrearch, The Hain Celestial Group, Inc. has acquired Belvedere International, Inc., a marketer in health and beauty care products. The company includes the Live Clean brand with approximately 200 baby, body and hair care products as well as several mass market brands sold primarily in Canada and manufactured in a company facility in Mississauga, Ontario, Canada. “We are excited by the acquisition of the Live Clean brand, which expands our presence in the personal care category and complements our Avalon Organics, Alba Botanica and Jason brands that we sell into Canada. This acquisition increases the scale of our Canadian operations to over $150 million in net sales and provides us with opportunities for sales expansion and cost efficiencies as we leverage our existing infrastructure in Canada and our manufacturing and research and development expertise in personal care,” said Irwin D. Simon, founder, president and chief executive officer of Hain Celestial. The Live Clean brand is the leading natural hair care and baby care brand in Canada. In calendar year 2014, Belvedere had approximately $25 million in net sales and is expected to be accretive to Hain Celestial's earnings in fiscal year 2016. Belvedere was founded by Rocco Donald Belvedere in 1981.
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