Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
P&G celebrates its game-changing cleaning product collection.
March 16, 2017
By: Melissa Meisel
To kick start a year-long celebration of Swiffer turning 18 and becoming an adult, the brand is hosting a birthday celebration. Maksim Chmerkovskiy will give a whole new meaning to clean when he unveils an exclusive dance to samba your way to a clean home. Kelly Williams Brown will demonstrate how to quickly clean and prepare any home before a dinner party, regardless of how much time there is to clean. “One of the more difficult things to accept about adulthood is that the house will never magically clean itself — at least mine hasn't. Also, walking around barefoot on a gross floor is one of those very-preventable things that can make you feel like a total failure,” Brown said. “But Swiffer makes it so easy to have beautiful, clean floors in exchange for just a few minutes.” The new creative campaign builds upon this and resonates with families because it highlights Swiffer as the perfect solution for maintenance cleaning. “Modern life is busy. Having a full life is awesome. But also a little messy. But the solution isn’t to live less – it’s to clean smarter,” said Jane Pejkovska, Creative Director for Publicis, the agency that created the ad campaign. “Swiffer makes it really easy to stay on top of the mess that our favorite people (and, yes pets) can leave behind. The spots are based on simple, human and insightful little stories from everyday life that demonstrate how Swiffer can fit into a variety of lifestyles.” Check out the two new creative pieces, “The Princess and the Dirty Hardwood Floor” and “Haircuts on Hardwood Floors,” by visiting the Swiffer YouTube channel. Swiffer offers a variety of products that help busy, time-starved families clean quickly and effectively so they can spend more time on things that really matter regardless of how overscheduled their life may be. No matter how much time you have to clean, Swiffer’s WetJet, Sweeper and Dusters help tidy up life’s dirtiest moments fast. More info: swiffer.com, facebook.com/swiffer or youtube.com/swifferusa.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
