HelloAva Launches Hair Platform

Today HelloAva has launched their “My Hair” beta haircare platform, utilizing their AI-driven diagnostic technology to analyze hair and provide their users with personalized product recommendations from 40+ brands including L’Oréal, Dove, Tresemme, R+Co, Oribe and Living Proof.
 
HelloAva is a technology platform powered by artificial intelligence (AI) that specializes in
providing consumers with tailored skincare advice. The My Hair beta stems from a partnership
between HelloAva and Unilever, harnessing HelloAva’s technology and Unilever’s hair expertise
to co-develop a web app on Unilever’s hair content publishing website All Things Hair. This
program allows Unilever to provide its customers with more insight into their specific hair needs and match them with the appropriate product.
 
Today, the most recent form of the partnership launches on the HelloAva’s website. Through the HelloAva website, users will answer questions about their current hair, hair care routine and upload a photo of their hair. The tool will use this information, along with a detailed
understanding of the ingredients and function of each product, to recommend a series of
products. Consumers will receive personalized advice on how to maintain healthy hair and
create a regular routine. People of all hair types will be able to access relevant, specialist advice
and purchase quality, individually curated products through the website. Over time the
technology will be able to make increasingly complex recommendations as more consumers
complete the experience and more functionality is added.
 
HelloAva co-founder and CEO, Siqi Mou commented, “Unilever has world-leading R&D expertise in personal care products, and when combined with HelloAva’s unique personalization engine powered by AI, it creates a win-win opportunity that enables consumers to achieve the best user experience finding personalized hair care and personal care product solutions without the noise. This is something neither of us could achieve independently. We are excited about this partnership and feel honored to be working alongside Unilever, taking consumers to the future of personalized beauty that technology enables.
 
“We launched HelloAva because women wanted skincare products specifically tailored to their skin without spending lots of time and money experimenting or in consultations, not to mention the trials and errors involved. Our platform connects skin experts with smart learning technology to accomplish this. Thanks to our partnership with Unilever, we will now be able to deliver this same service to consumers but for their hair,” said Kailu Guan, HelloAva co-founder and chief product officer.
 
Rishabh Gandhi, head of Digital Transformation, Global Hair, Unilever said, “Hair is
transformative; it is the crowning glory in beauty and extremely personal to consumers. All
Things Hair, powered by Unilever, is an upbeat community of editors, stylists and influencers,
united by their passion and expertise in hair that have come together to provide honest, diverse, inclusive and creative hair inspiration along with tips, hacks, products and know-how. “With our vision to become the ultimate hair companion for consumers, each of whom has unique hair needs, we are extremely excited about our partnership with HelloAva that allows us to leverage their cutting-edge technology and AI to provide personalized and ultimately useful hair care & styling solutions, including tailored products and regimen recommendations.”