Company News, Marketing News

Indian Perfume Brand Eze Perfumes Enters US Market

Eze Perfumes has established a retail network in the US, with products available in over 400 fragrance outlets stores.

A year after its launch under Eze Perfumes, a direct-to-consumer perfume from fragrance manufacturer Sawai Fragrance, it has

Purvi Jain Bafna, CEO of Sawai Fragrances USA
rolled out its expansion plans to go global by foraying into the US market.
 
“With Eze Perfumes' expansion into the US market, we are not just introducing fragrances; we are sharing a piece of India's aromatic heritage with the world,” said Purvi Jain Bafna, CEO of Sawai Fragrances USA. “Our vision is to establish India as a leading fragrance hub globally, and entering the US market is a significant step towards achieving that goal. We are excited to bring the essence of Indian perfumery to discerning consumers worldwide.”
 
Eze Perfumes has unveiled its collection of eight fragrances: Eze Nomad, Eze Surge and Eze Elation for men; Eze Joy, Eze Flow and Eze Awe for women; and Eze Vibe and Eze ID in the unisex category.
 
In addition to its online presence, Eze Perfumes has established a retail network in the US, with products available in over 400 fragrance outlets stores, and 100 duty-free stores in South America by brands ensuring a widespread accessibility for consumers nationwide, per the brand.
 
Building on its global success, Eze Perfumes has expanded its footprint to several locales including Panama, Puerto Rico and Mexico.

Related

 
 

Keep up with the story. Subscribe to the Happi free daily
newsletter

Related Breaking News