It’s Official: Ennis Named Revlon CEO

Revlon has appointed Alan T. Ennis as its new president and CEO. He replacesDavid Kennedy who was named vice chairman. Mr. Ennis most recently served as Revlon’s executive vice president and chief financial officer. In February, Mr. Ennis, 39, took on the additional role of president of Revlon International, a business he oversaw in 2008 in addition to his CFO duties, and also was elected as a director of the company at that time.

Mr. Ennis joined Revlon in March 2005 as senior vice president, internal audit, and assumed the role of executive vice president, cfo, in November 2006. He has followed Mr. Kennedy’s path to the top spot at Revlon. Prior to taking over as CEO in September 2006, Mr. nnedy held the roles of CFO and president of Revlon International.

Clearing the way for Ennis, Kennedy, 62, will assume the role of vice chairman, and will also serve as a senior executive vice president at MacAndrews & Forbes Holdings Inc., Revlon’s largest shareholder and the investment firm owned by Ronald O. Perelman.

As part of the changes, Revlon has promoted Chris Elshaw, 48, to executive vice president and chief operating officer, from his post of executive vice president and general manager of the U.S., and has recruited Steven Berns, 44, as executive vice president, CFO and treasurer.

The appointments of Mr. Ennis, Mr. Kennedy and Mr. Elshaw will be effective Friday, and all three executives will be members of the newly formed office of the vice chairman, charged with overseeing the company’s strategic development. Mr. Berns will join the company later in May, according to Revlon. Prior to his appointment, Mr. Berns was CFO at Tradeweb LLC, a multiasset online trading service. He also has served as president, cfo and director of MDC Partners, a marketing communications company, and senior vice president and treasurer of The Interpublic Group of Companies.

Mr. Ennis, for his part, is the seventh CEO to lead Revlon since Perelman, Revlon’s chairman, acquired the company in 1985. Ennis follows Mr. Kennedy, Jack Stahl, Jeff Nugent, George Fellows, Jerry Levin and Sol Levine.

Mr. Kennedy became CEO in September 2006 after Mr. Perelman, ousted Mr. Stahl, then the beauty company’s CEO, after a series of costly strategic initiatives failed to gain traction.

Mr. Kennedy took swift action to change course, including pulling the plug on the fledgling cosmetics line Vital Radiance; focusing the bulk of the firm’s attention on its $1 billion global flagship brand, Revlon, and setting financial benchmarks.